PROJECT TYPE

CD Network; Designer Womens Brand Portfolio

LOCATION

New York + Paris

MISSION

Led US wholesale development for CD Network's Designer Womens Brand Portfolio, managing a team overseeing European brands. Collaborated with Redemption in Paris and Milan on business and pricing strategy, global trends, and sales forecasts. Established sales relationships with key Parisian markets, including Maxfield, Ikram, and Neiman Marcus. Developed an exclusive capsule collection for FWRD. Conducted product knowledge clinics, facilitated online presence with Neiman Marcus, and expanded wholesale distribution. Achieved significant growth, with Redemption sales increasing by 58% from SS17 to SS18 and 47% from FW17 to FW18, attributed to client acquisition and curated merchandising.